- Why is it Important to Participate in Management Briefing Seminars?
- What is Included in the TECNOLOGIA ITALIANA exhibit program?
- Who will see my company information and learn about us in networking events?
- What will it cost to be a TECNOLOGIA ITALIANA exhibitor?
- Should I come to MBS?
Should I bring my family with me to Traverse City? 
There is powerful synergy when Italian companies combine forces to promote the technology of Italy.
Of course, you also have the option of securing your own exhibit at MBS.
Attendees visit the exhibits at meal time (breakfast and lunch) and during breaks between sessions. In 2009, sixty-three prospects visited the TECNOLOGIA ITALIANA exhibit. Plus, many more greeted us in passing.
Our location (to be repeated in 2011) was just outside the door to the dining room. So, we were on the traffic lane taken by most attendees and presenters.
MBS attendees will stop at the TECNOLOGIA ITALIANA exhibit to learn more about Italian automotive technology. Members of the Italian American Alliance for Business and Technology (IAABT) will be on hand to represent you and answer questions.
When you join us as a TECNOLOGIA ITALIANA exhibitor, you also receive additional promotional tools and assistance.
We will collect business cards from all visitors to TECNOLOGIA ITALIANA and they will go into a glass bowl to qualify for drawings throughout each day. Winners will receive a copy of a very impressive book entitled "THE ITALIAN EDGE - Technology for Excellence," published by the Italian Trade Commission.
Visitors to the TECNOLOGIA ITALIANA exhibit will receive a lapel pin that displays the flags of the USA and Italy, signifying the technology exchange that is our goal. The IAABT staff will continue to network in your behalf with attendees wearing these pins.
In addition, TECNOLOGIA ITALIANA exhibitors benefit from journalist interviews and a Press Kit that will be in the Media Room at MBS 2011.
Read what last year's exhibitors say about TECNOLOGIA ITALIANA:
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“Our Alliance also sponsored last year's TECNOLOGIA ITALIANA exhibit, and we were pleased with the results. We gained a lot of visibility for our programs that encourage affiliations between Italian and American companies.” Massimo Denipoti
Italian American Alliance for Business and Technology
“We are a subset of the Chamber of Commerce of Torino, and the TECNOLOGIA ITALIANA exhibit kept our name in front of a very important automotive audience. In addition, we attended the sessions and learned about many more opportunities for Italian technologies.” Marzio Bianchi
From Concept to Car
“Mecaprom was relatively new to the US, so it was important to speak with as many auto OE and supplier people as possible. Participating in the TECNOLOGIA ITALIANA exhibit gave me the opportunity to do just that, and more.” Luigi Giachino
Mecaprom
“Our law firm has great depth in helping European and Asian companies do business in the US. Participating in TECNOLOGIA ITALIANA helped distribute our global message to an audience that can benefit from our expertise.” Clara Magers
Butzel Long
